There are a couple companies out there that I’m truly inspired by. They tend to be small companies that combine existing ideas into solutions to problems that exist in the real world. This is much better than simply building technology for technology’s sake, inventing new standards, protocols, funky gadgets, whatever. I want to build applications that people use because it makes our lives fitter, happier, more productive in some tangible way that you can feel and not just rationalize in your head or justify by number of dollars won.
That’s why I really liked Stewart’s recent post about innovating by recombining existing ideas. In particular:
A lot of innovation goes on in our offices, but one of the reasons the results are good is because we have no fear of recombinant idea folding. Our egos don’t get fed from being recognized for inventing cool shit and then taking all the credit for it, but from playing the game large, on the field with everyone else, part of the ecosystem; we have no ‘not invented here’ syndrome.
His post is in response to a glowing review of flickr.com in this Sun Times article:
The goal of Flickr is obviously to turn your online photo library into a resource, not a limited set of features. And boy, are they good at it. No other photo-hosting site offers you so many ways of tossing pictures into your online library, or letting other folks take a look at ‘em.
The Flickr folk succeed, essentially, by stealing damn near every single great idea that’s floating around on the Internet.
They essentially give you the tools required to mess around with photos and integrate them into your life/website/computer, in the hopes that your life will change by having your photos closer to you. Just as our lives changed by having our words closer to us.
Coming up with new ideas is essential for a company of course… but I think it might be a better strategy to come up with the idea that is of the “how can this particular behavior or human need be supplemented, made easier, or evolved into something more interesting” type rather than the “how do we represent something in this particular technology” type, or the “what can we build that makes use of blogs and social networks” type, or even the “how can we make money from this hyped up thing” type.